Just Cards Direct

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About Us

Just Cards Direct is an award-winning UK Christian card and gift company, specialising in high-quality design-led Christian gifts and cards, as well as fairly-traded items. Established in 2007 by Anne Horrobin (now Anne Stiles), Just Cards Direct has become an internationally recognised Christian gift company, best known for its vibrant and inspirational designs.

What’s the “Just” in Just Cards?

The ‘Just’ refers to Justice! We aim to uphold ethical business principles and fairly support craft makers in Africa, who are producing our beautiful handmade gifts. Our fairly-traded products are made by small groups of crafts people in Rwanda and South Africa – countries that are close to our hearts.

The “just” also speaks of our commitment to partner financially with selected Christian charities, many of which work in the developing world. It’s been a privilege to donate over £100,000 in the past few years to our partner charities. When you order on our website, you can make a contribution to these charities by selecting one at the checkout stage. We will then donate 10% of your order value to that charity, at no extra cost to you.

We have a particular link with Barnabas Aid, for whom we create Barnabas Aid charity Christmas cards.

Awards & Achievements

In 2015 we teamed up with Jacqui Grace to produce a series of Christian colouring books, starting with Images of Grace.

Images of Grace won best Christian gift product in the UK in 2016. Our Coaster range won best Christian gift product in 2018.

In 2017 Images of Grace was published in the USA by Baker Publishing, selling over 70,000 copies in the first year. They went on to publish our other books, Images of Hope, Images of Joy and Words of Grace in the USA. Images of Grace was also published in Germany and Asia and distributed to Australia, New Zealand and the Netherlands.

Our Products

Over the years, our range has expanded from Christian greetings cards, into general cards, then religious gifts, inspirational colouring books and religious calendars. It’s been amazing to see how our designs, ideas and good quality products have blessed and encouraged many, making wonderful religious gifts for women and men.

Most of our designs are created using a mix of fabrics, watercolours and graphic design. We are privileged to have worked with artist Jacqui Grace for the last 10 years, as well Emily Lee, our own incredible creative director.

Our products are all designed in the UK and our cards are printed in the UK on sustainably sourced paper.

Our Eco-friendly Aims

In recent times, we have become more and more aware of the need to manufacture and trade as sustainably as we can. It is a process, but we are proud of our achievements so far;

  • All our calendars, notebooks, jotters, colouring bookmarks & postcards are printed in the Netherlands by a CO2 neutral printer, using vegetable inks and sustainably sourced paper
  • All of our paper products are printed on FSC certified paper
  • We have recently created a range of eco-friendly cards on recycled paper, with recycled envelopes and a biodegradable corn-starch clear bag. These cards are printed using green energy
  • All of our waste cardboard packaging and soft plastic is recycled, either by creating our own void-fill or via a local charity supporting young people with learning disabilities
  • Everything that is recyclable from our warehouse is recycled, meaning that we only create one small wheelie bin of rubbish once a fortnight!

Meet The Team

Anne Stiles – Director

Anne started Just Cards Direct in 2007 and has a passion to create contemporary Christian cards, Christian gifts and books that encourage and inspire people worldwide. At the same time, her heart is for helping the poor, particularly in Africa.

Fera – General Manager

Fera is Dutch but lives and works in the UK and is our general manager. She manages the warehouse and everything that happens there, as well as being instrumental in helping design products and shape the business.

Emily – Creative Director

Emily is originally from Singapore but also lives in the UK, speaks multiple languages and is our very talented creative director. She has a brilliant eye for design and has been pivotal in the success of the business.

Jennie & Jane work in the warehouse, answer the phones and emails, pitch in with extra hours when we are stretched and are generally just good eggs to have around!

Beyond this we have a team of 4 self-employed dedicated reps who roam the country, selling our products!

Where we sell…

Our products are available in Christian bookshops across the UK, online via our own website and other platforms, through charities (for example Barnabas Aid), and internationally through our distributors in Australia, New Zealand and the Netherlands.

Wholesale & Churches

Trade accounts are available on our website and if you are reselling products in a shop then you are eligible for a trade account. Please apply for an account on our wholesale page. We have also developed a partnership programme with churches, charities and organisations, enabling them to buy products from us at 25% discount. Visit our Churches & Groups page page for more information.